Justin Welsh sent something this morning that made me stop reading and start arguing with the sales page I haven’t finished writing yet.
His argument, briefly: traditional careers have stages built for them. Entrepreneurship doesn’t. Most career advice fails entrepreneurs because it’s stage advice for a career without stages.
His closing question is the one that landed: “What path are you still following that was built for someone else’s situation?”
Here’s the contradiction I had to sit with. I’m building something called The Bekee Method. I’m about to ask people to buy it. So what am I actually selling, if every entrepreneur’s path is built for them and nobody else? Why would someone buy my method when there’s nobody it’s built for except me?
A map says: go here, then here, then here. A method says: here’s how I decide where to go.
Maps fail when the terrain changes. Methods travel because they’re judgment, not steps.
The Bekee Method is a method, not a map. I won’t promise you a quadrant playbook. I won’t tell you that if you do my seven moves you’ll get my results, because you won’t; your terrain isn’t mine. What I’ll do is show you how I think, why I make the moves I make, and how you can take that thinking and make your own moves.
If you wanted a map, I don’t have one to sell you. Nobody does. That’s Welsh’s whole point, and it’s mine too.