My Geeky Story
I’I’ve been fussing with computers since I was 13 or so. I grew up on Prodigy (before AOL) and Madison BBSes. I carried my Mac Classic to my high school BASIC class. I built PCs while earning general credits at MATC. Did a stint at Sitel doing tech support for AOL back when everyone had dial-up and only one phone line. I graduated in 2001 with a Commercial Art Associate Degree and started working at a local doll company.
While there, I migrated swiftly back to being a Mac user, away from design and toward HTML and CSS. I worked through the Golden Age of tables for layout, spacer .gifs, and IE5—what a time to be alive. I learned color correction, jQuery animations, annotated wireframes, and how to write a usability test. After too long there, I started my side quest: Gibsonworks, LLC.
Around the same time, I joined Earthling Interactive, a Madison-area digital agency serving higher education and nonprofit clients. Over the years, I went deep on WordPress, Expression Engine, PHP, Twig, and SCSS±and eventually moved into leadership, where I now serve as Director of Usability + Web Development. I lead a team of developers and project managers, own delivery for a portfolio of complex client projects, and sit at the intersection of strategy, systems design, and the humans who actually have to use the things we build.
More recently, I’ve doubled down on my passion for usability and user experience research, developing a structured Usability Assessment system to help organizations identify where their sites are losing people—and what to do about it.
I’m also a Website Consultant for DANEnet, a Dane County nonprofit that provides technology support to other nonprofits. It’s some of the most satisfying work I do.
If you’re the resume-reading type, have a look!