A calling card · Madison, Wisconsin
Making websites since dial-up.
I can fix your problem with technology,
so you don’t have to worry about it.
If you have a project in mind, I’ll make it work and teach you how to keep it that way; the easiest first step is a short note about what you’re working on.
What I take on
Small organizations
Nonprofits and family-run businesses; the projects agencies decline because the line items don’t add up. They add up to me.
Accessibility-serious work
Built for the people who need a screen reader, not just to clear a compliance check. That includes the parts no one else tests for.
Hand-built WordPress
Custom themes, sensible plugins, a content model the editor can actually use. No page builders that fight the editor.
Long-term care
I keep the lights on for sites I built years ago. The original build is done; the relationship isn’t. When something breaks two years later, you’re not starting over with someone new.
Selected work
Online store
Off the page builder, measurably faster.
Itty Bitty Nifty Gifties, my own shop, rebuilt off Elementor onto a hand-built theme; lighter pages and load times I can stand behind.
Restaurant
Accessible, and still unmistakably Marigold.
Marigold Kitchen, rebuilt to meet WCAG 2.1 AA without sanding off the character the regulars already know.
Nonprofit newsroom
A newsroom that runs its own layout.
The Badger Project, with a newsletter layout the editors drive themselves; no developer in the loop, no ticket to file.
From the workbench
Site Health Scan
A free first read on your site.
The scan checks up to 50 pages for accessibility (WCAG 2.1 AA) and technical SEO, then emails you a report you can act on. No call unless you want one.
Ventures
Things I’ve made when I should have been resting.
- FamilyRally
Recovery update pages for the people you love. One link, no accounts, no group chats. What you wanted the night before surgery and couldn’t find. more about FamilyRally (opens in a new tab)
- powntheday
An ambient daily ritual. Started as a sticky note above the desk. more about powntheday (opens in a new tab)
- Rabbit Hole Ventures
An umbrella for the rest of it. Not a holding company; a labeled drawer. more about Rabbit Hole Ventures
Working on something?
Send a short note. I read each and every one.