Off the page builder, measurably faster.
I moved my own store off Elementor and onto a hand-built theme. Fewer scripts, lighter pages, and load times I can stand behind; on a site where I had no one to blame but myself.
Case studies
Worked examples
A few specific problems, and exactly how I worked each one: the part a project summary leaves out. What I did, and what I chose not to.
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Performance
On Itty Bitty Nifty Gifties
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Accessibility
On Marigold Kitchen
The whole menu, legible to everyone.
An accessibility pass to WCAG 2.1 AA: contrast, focus order, real keyboard paths, alt text that says something, without sanding off the character the regulars already know.
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Custom plugin
On The Badger Project
A newsroom that runs its own newsletter.
A small block plugin so the editors build and send their newsletter layout themselves. No developer in the loop, no ticket to file, nothing that breaks when I'm on vacation.
Each of these is a slice of a larger engagement. For the whole rebuilds (scope, sitemap, the parts that took months), see the portfolio.